| by Tench Phillips, co-owner Naro Cinema
The Sundance Film Festival has just ended with the winners announced and the movie deals now done. This year there were over 6000 films that were submitted to the festival. Programmers had to whittle that huge number down to a final 120 or so titles that competed in the festival.
Over the next few months those fortunate films that were able to find theatrical distribution will be marketed and promoted in theaters. They will receive media coverage and recognition before they find a second life on the web, DVDs, and VOD (video on demand). But the vast majority of the movies made last year will not find any kind of viewing audience; there’s just way too many of them competing in a large and fragmented electronic marketplace.
The evolution of video technology over the years has decreased the costs and complexity of film production. The process has been democratized and now most anyone can make a movie. But at the same time there’s less demand to view them; our lives are saturated with media. An hour and a half of solid, focused viewing time is just too much to ask of most of us – especially if it requires sitting quietly in the dark at a public viewing.
The irony of the present situation is not lost on programmers. Janet Pierson is the director of The South By Southwest Film Festival in Austin, Texas. She states, “The impulse to make a film has far outrun the impulse to go out and watch in a theater.”
But at the end of each year there is a mad dash to the theaters by the public when the studios release their highest quality movies for adults and cast their most bankable stars. They spend a fortune to promote a handful of films to audiences and the critics. And if their films receive any of the coveted award nominations, they spend even more in their pursuit of votes from Academy members.
The annual movie award ceremonies start in January with The Golden Globes and finish on March 2nd with the Academy Awards. Except for the smaller art films nominated for Independent Spirit Awards, about a dozen or so films monopolize all the attention. Scores of deserving foreign and independent films receive far too little press and exposure, and so they are lost in the mainstream media frenzy.
There were over 900 films that were released theatrically last year in NYC and were reviewed in The New York Times. Many of these films received a limited commercial showing only because the film producers bought out the theater. This was primarily done for the necessary promotion provided by the Times coverage. At the same time that indie films open in NYC theaters, they are also made available online through video on demand. Needless to say it’s not a very healthy or rational business model for the future of movie exhibition. And the critics at the Times are being run ragged trying to review too many inferior movies.
More than ever the film viewer needs a trusted and knowledgeable source to filter through hundreds of available titles in order to find deserving movies. This service is provided in the larger markets by art cinemas, film festivals, and the few remaining video stores left standing. These organizations provide the opportunity for person to person dialogue with an experienced staff that can educate and inform.
These curatorial services are provided locally by the staff of Naro Cinema and Naro Video. The personal relationships that develop on Colley Ave are nurtured by the exchange of information, narratives, and stories. We can only hope that this experience of real community will trump the perceived convenience that may be gained by the solitary act of downloading and viewing movies.
Film Events scheduled over the next month
THE 2014 OSCAR NOMINATED LIVE ACTION SHORT FILMS The program includes all five nominated shorts: Do I Have to Take Care of Everything? (Finland), Helium (Denmark), Just Before Losing Everything (France), That Wasn’t Me (Spain), The Voorman Problem (UK). Shows Tuesday, Feb 18.
IS THE MAN WHO IS TALL HAPPY? From Michel Gondry, the innovative director of Eternal Sunshine of the Spotless Mind and The Science of Sleep, comes this unique animated documentary on the life of the extraordinary MIT professor, philosopher, linguist, anti-war activist and political firebrand Noam Chomsky. Shows Wed, Feb 19 with speakers and discussion.
THE 2014 OSCAR NOMINATED ANIMATED SHORT FILMS The program includes all five nominated short films: Feral (USA), Get A Horse! (USA), Mr. Hublot (France), Possesiosn (Japan), and Room on the Broom (UK). Plus a few surprises. Shows Tuesday, Feb 25.
GOD LOVES UGANDA A powerful exploration of the evangelical campaign to infuse African culture with values imported from America's Christian Right. The film follows American and Ugandan religious leaders fighting sexual immorality and missionaries trying to convince Ugandans to follow biblical law against homosexuality. (83 mins) Shows Wednesday, Feb 26 with speakers and discussion.
THE PAST Following his Oscar win for A Separation set in Iran, writer/director Asghar Farhadi returns with this dramatic mystery. After a four year separation and at his estranged French wife Marie's (Bérénice Bejo, The Artist) request, Ahmad (Ali Mosaffa, Leila) returns to Paris from Tehran in order to finalize their divorce procedure so she can marry her new boyfriend. Opens Friday, Feb 28.
THE INVISIBLE WOMAN Ralph Fiennes (who also directs) shines as the most famous writer of his day, novelist Charles Dickens, who had a secret affair with 18-year-old actress Nelly Ternan (Felicity Jones, Like Crazy). Dickens was 45 and at the top of his fame when he met the beautiful young actress, performing in a troupe with her sisters, and was immediately struck. Her pragmatic mother (Kristin Scott Thomas) encouraged Nelly to welcome the interest of such a famous man, even if she can never become his wife. Opens Friday, March 2.
THE GREAT BEAUTY An Academy Award nominee for Best Foreign Language Film, thisdazzling, lyrical and surreal dramatic comedy, is a modern day La Dolce Vita. The magnetic Toni Servillo (Il Divo) plays dapper journalist Jep Gambardella, slick and soulful, who has seduced his way through Rome’s lavish night life for decades, but when his 65th birthday coincides with a shock from the past, Jep finds himself unexpectedly taking stock of his life. Opens Friday, March 7.
Faith In Film presents WHALE RIDER This 2002 drama film is directed by Niki Caro and based on the novel of the same name by Witi Ihimaera. The film stars Keisha Castle-Hughes as Kahu Paikea Apirana, a 12-year-old Maori girl who wants to become the chief of the tribe. The evening is hosted by Scott Hennessy. Shows Sunday, March 9.
TIM’S VERMEER Tim Jenison, a Texas-based inventor and the visionary behind the desktop video revolution, attempts to solve one of the greatest mysteries in all art: How did 17th century Dutch Master Johannes Vermeer ("Girl with a Pearl Earring") manage to paint so photo-realistically some150 years before the invention of photography? The epic research project Jenison embarks on to test his theory is as extraordinary as what he discovers. Opens Wednesday, March 12.
THE BROKEN CIRCLE BREAKDOWN Academy Award nomination for Best Foreign language Film. Elise owns a tattoo shop and Didier plays a mean banjo in a bluegrass band (yes, American roots music is big in Europe). An intensely moving portrait of a relationship from beginning to end, propelled by a soundtrack of foot-stomping bluegrass. Date to be announced.